AI accelerates, but moving fast is not the same as moving forward.
I'm William Hallatt. I work with business owners, operators, and software leaders to deliver evidence-led AI transformation and automation programs. If you're unsure if it's working, it probably isn't. Measure and prove progress. Don't guess.
Your AI can help you assess my offer to see if we should talk.
Copy this prompt into Claude, ChatGPT, or Cursor. It asks three questions, one at a time. Then it tells you straight whether to write to me — even if you are not sure what you need — try a simpler step, or look for someone else. If a conversation would help, it drafts a short note you can send me.
What I Do
Three ways to work together
For Businesses: Practical AI & Automating Everyday Work
Automating how you work is no longer reserved for companies with engineering departments or six-figure agency budgets. AI puts focused, purpose-built tools within your reach. I can teach you how to use AI to build software for yourself, or I can do it for you. Either way, once you see what's possible, you'll look at inefficiencies and irritations in your daily life with fresh eyes.
Starts with 4 free hours of inquiry.
For Professional Software Teams: AI-First Software Product Development
AI amplifies the product-development system you already have. If your product development and delivery system cannot test hypotheses or measure value quickly, adding AI only produces unverified code faster. I work with engineering and product leaders to design the controls, vertical slices, and agent workflows required to turn AI leverage into working software and verified value.
Starts with 4 free hours of inquiry.*
*8 free hours for startups.
For Technical Leaders: Leadership Training & Coaching
Leadership is a deep, nuanced topic. There's no one right way, but there are fundamentals that you must know and understand if you wish to be an effective leader. Training builds the theoretical foundation. Coaching helps you bridge the knowing-doing gap.
From $340/h for one-on-one coaching.*
*$250/h for startups.
AI is fast, but you can't blindly trust it—and putting a human in the pipe creates a bottleneck.
Compare the three ways organisations wire humans and AI together:
Wherever you put a human inside a swarm of agents, the human becomes the bottleneck.
Because you cannot blindly trust the output, you put a person in the pipe to review every draft, PR, or action before it ships. The entire system slows down to one person’s reading speed. Work queues up behind the reviewer until they burn out or start rubber-stamping.
Stop using humans as item-by-item spellcheckers for agents. Design the slice size, automated checks, and value evidence so the system carries the load.