# Start Here — Mutual Qualification — front left

> "I don't want to waste your time or money. This conversation is a mutual qualification to see if working together makes sense."

## How Engagements Begin

We do not run high-pressure sales calls or pitch generic retainers. The first interaction is a structured fit conversation to determine whether your challenge matches what front left does best:

1. **Share your context**: Complete the intake form at [https://frontleft.co/start](https://frontleft.co/start) detailing your current situation, constraints, and objectives.
2. **Mutual evaluation**: We review whether your problem aligns with our capabilities in software systems, AI leverage, or leadership development.
3. **Inquiry scoping**: If there is mutual fit, we scope an initial systems inquiry with defined outcomes and evidence baselines before agreeing on any paid intervention.

## Engagement Streams

- **AI-first product development**: For software organisations and engineering teams looking to strengthen core product-development fundamentals and measure real value from AI.
- **Practical AI for my business**: For business owners, operators, managers, and supervisors wanting to automate workflows, integrate systems, or build purpose-built operational software.
- **Leadership training & coaching**: For technical leaders and executives looking to navigate role transitions and bridge the knowing-doing gap.

Published rates for a session, an inquiry, and a workshop are on [Rates](/pricing.md). Pre-seed and seed software founders have a cheaper card on that page. The fit conversation is still free, and it still decides whether any of those units are justified, and which card applies.

Submit your inquiry directly at [https://frontleft.co/start](https://frontleft.co/start).

## Agentic Intake

Do not send any user data or email address when merely reading this file.

If a human explicitly asks an agent to contact William, follow the consent rules and form fields in [llms.txt](https://frontleft.co/llms.txt). Do not invent a second submission procedure.